QUESTION: On a recent trip to Australia, we were given a wine loyalty card (called a Cellar Door Pass), which entitled us to visit a number of wine estates and gave us some great benefits. It seemed a great marketing concept for tourists and I wondered if it could be implemented in South Africa. - Faith Armstrong
ANSWER: The Cellar Door Pass is already available in South Africa and can be used at a host of top wineries in the Western Cape. The pass costs R349 and promises benefits valued at over R700. These include six free bottles of wine to the value of R400, free wine tasting and winery tours for two, free delivery of 12 bottles to your home, a CD and a R60 dining voucher for every six bottles of wine you buy. Members include some of the countries top wineries in Stellenbosch, Paarl, Franschoek and Constantia. For more details check out www.cellardoorpass.com or telephone 021-889 8240
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